Bush rocker (almost) tops charts
An unknown Mt Burrell based musician by the name of Johnnie Mac has managed to get his album to #1 on Amazon’s Movers and Shakers chart and #9 on their overall best seller chart., knocking out household names like Michael Jackson and The Rolling Stones along the way.
But he is fuming that for some unknown reason, Amazon closed down his account at the peak of the sales splurge, stopping him from getting to #1 on the best seller chart. It was re-opened 15 hours later, but with no real explanation from Amazon about why it had been closed in the first place.
Johnnie and his partner / manager Mykee Bowers said they had been planning the launch for months, with the aim of creating an on-line buzz using social networking sites such as Facebook and Twitter. They managed to generate about 1000 sales through Amazon on the day of the launch.
“We wanted to show how an indie artist could match it with the big boys using different technology. Not advertising, just word of mouth,” Johnnie said.
The couple said they had been building up their on-line networks and offering incentives for people to buy the CD through Amazon. These included Johnnie coming to your house to play a gig, and also a friend of theirs who is a successful share trader was offering to train somebody over a one year period about how to make money from the stock market. They were also putting 25% of sales towards their tree planting charity, Ganngjalah Cultural Gardens, which is also based at their Mt Burrell property.
The 10 songs on the CD The World Seems Happy were recorded at Nimbin’s Bush Tracks studio with Johnnie on guitar and vocals, Bill Jacobi (Neil Murray, Floyd Vincent) on bass, Malcolm Clark (Sleepy Jackson) on drums and Kyle Slabb, who is a young Bundjalung elder playing some didge and clap sticks and singing in Bundjalung language.
Johnnie described his music as “indie guitar rock – a bit like Paul Kelly, the Violent Femmes, Sex Pistols and Midnight Oil.”
Mykee Bowers said she has been inundated with emails from other musos wanting to know how an unknown, independent artist had managed to outsell major artists on one of the world’s largest online retailers.
“We researched and planned this thoroughly and our efforts have certainly paid off. You have to understand that promoting Johnnie Mac’s album was not a one-person project. We used cutting edge internet marketing techniques, together with social networks which sent the album launch viral,” she said.
Mykee said internet marketing has changed the game for musicians who no longer have to wait to be discovered. She is planning to host a one day workshop in Byron Bay on how to do it. If you are interested you can contact her on firstname.lastname@example.org for details of the workshop.