Brewing giant swallows Byron Bay beer maker
NOW here’s a story to shout about
Brewing giant Lion has purchased the Byron Bay Brewing Co.
Lion is the producer behind such brand names as Little Creatures, James Squire, White Rabbit, Kosciusko and Knappstein.
In a statement, Lion said it intends to further develop Byron Bay Brewing Co.’s hospitality operations, which host over 2,000 visitors per week, while respecting the Brewery’s rich heritage.
“When we were approached by Byron Bay Brewing Co. we saw an opportunity to invest in a great local brewery, hospitality operation and craft beer portfolio, with a view to building the business locally and, possibly, in time, sharing these great beers with more people across the country,” Lion’s craft marketing director Gordon Treanor said.
Barry Schadel, owner of Byron Bay Brewing Co. said he was happy to have found a buyer who shared his vision for the company and would continue to invest in Byron.
“I am really proud of Byron Bay Brewing Co. and what we have achieved in the Byron community. My number one priority was finding a buyer who would continue to invest in the brewery, beers and venue and take the business from strength to strength.”
Lion plans to invest in the brewery and venue, including a potential refurbishment following the completion of the purchase.