Bomb hoax victim's father Bill Pulver new CEO of the ARU

BILL Pulver, the father of collar bomb hoax victim Madeline, is the new chief executive of the Australian Rugby Union.

The ARU confirmed the appointment of multi-millionaire businessman Pulver on Wednesday to replace the long-serving John O'Neill who has already left the post.

Pulver was previously based in New York where he was chief executive of global research firm NetRatings which was taken over by Nielsen in 2007 at a reported cost of $820 million.

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