SPORTS betting is becoming a normal social group practice, but can lead to peer pressure and risky gambling behaviour, a study has found.
Conducted by Macquarie University and Swinburne University of Technology, the study into sports betting found the practice had become a normalised and regular social practice among young adults.
Dr Ross Gordon and Dr Lauren Gurrieri conducted research on 18 to 30-year-olds who indulged in sports betting - the fastest growing segment of the wagering market.
The sociality and passion of being interested in sports and sports betting were found to be important factors in attracting people to a lifestyle that involved betting on sport.
"This raises concerns that the social side of sports betting could lead to some people engaging in risky gambling or feeling social pressure to gamble," Dr Gordon said.
Dr Gurrieri commented: "If more people bet on sport, and bet more often, this may have negative impacts on themselves, their friends, families and society."
Further research will observe whether rates of problem and pathological gambling rise as the market for sports betting increases.