Banking on Bluesfest tourists
NORTH Coast tourism operators are hoping for a big boost this weekend as blues and roots fans flock to the Byron Bay Bluesfest.
Bayview Beachfront Apartments manager Fiona Traill says her four star apartments are almost fully booked for the month of April.
"We consciously try and keep our rates a little bit lower for families and we find that occupancy is much higher as a result," Ms Traill says.
Ms Traill says beachfront apartments are in demand at this time of year.
"We've always had a big weekend over Easter traditionally and we find a lot of people re-book for the following year," Ms Traill said
She said lots of young couples are also booking accommodation for weddings in Byron Bay.
"Byron seems to have almost become the wedding capital.
"We're finding there really is a huge wedding market and certainly our weekends are booked heavily throughout the year."
International acts such as Donovan, Crosby, Stills and Nash and Jools Holland are expected in Byron Bay this weekend.
Northern Rivers Tourism chief executive officer Russell Mills says it should attract music fans of all ages to the region.
"These events are important because they give people a reason to come to a particular destination at a particular time," Mr Mills says.
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