Ballina Ramada has a new ad
IT WAS love at first sight for Jordan Stotter.
When he set eyes on the big, juicy five-kilogram kingfish he caught off the beach at Ballina, there was no way he was letting it go.
The two became the best of friends, embarking on kayaking trips, dining at the Ramada Hotel and even bike riding at Skennars Head.
But as soon as the cameras were off, it was back into the deep blue sea for Kingie and back to work for Mr Stotter.
It is too absurd to be real life, but not too strange to be the plot of a new ad campaign for the Ramada Hotel in Ballina called ‘Kingie and I’.
The quirky ad, aired on the sports channel One HD last week, follows a man – played by Mr Stotter, the hotel’s director of sales and marketing – and his adventures with his fishy friend Kingie.
In the pursuit of promoting the hotel, Mr Stotter has created a few laughs for the video tipped to go viral on YouTube.
“We were trying to think, how are we going to promote Ballina as a destination,” Mr Stotter said. “We said how about we start with fishing and get a guy to befriend the fish and get them to go on action adventures together.”
The real star of the ad is Kingie, a kingfish bought at a local fish shop.
“We wanted an ad people would remember,” Mr Stotter said. “We have to be in someone’s mind for them to say, ‘hey let’s give that Ramada a try’.
“We were pretty excited about the ad and now we have a few more quirky things up our sleeve.
“We might do Kingie meets the girl and we could squeeze him into some swimmers.”
The video can be seen at www.ramadaballinabyron.com.au/video/kingie.