ONLINE: The creative talent behind the Back Alley Gallery and a documentary on the gallery are pictured in front of one of the newest additions to the gallery. From left are, Kiki, Julla, Nathan and Heidi Eyres, Erin Lewis, Michael Ravenscroft and Richard Dymock.
ONLINE: The creative talent behind the Back Alley Gallery and a documentary on the gallery are pictured in front of one of the newest additions to the gallery. From left are, Kiki, Julla, Nathan and Heidi Eyres, Erin Lewis, Michael Ravenscroft and Richard Dymock. Cathy Adams

Back Alley goes global

THE creators of a new documentary about Lismore's Back Alley Gallery are using an innovative new online crowdsourcing site to finance the project.

Project Manager, Nathan Eyres has been working with Lismore Come to the Heart and a team of local artists and film makers using the global online crowdsourcing platform, Pozible, to raise the $3000 required to finish the short film project.

The gallery in Eggins Lane showcases work by local and international street artists.

"Using Pozible is a way of showing people exactly what the gallery and the film will be about," said Mr Eyres.

"And they can see that every cent goes directly into the project."

Katie O'Rourke, City Centre Manager from Lismore City Council said crowdsourcing was a great way to raise capital and contact the target audience directly to build an online community around the project," she said.

"It creates a ready-made audience ahead of the film's release.

"The aim is to get the movie shown at film festivals and online through various social media platforms such as YouTube, Facebook and Twitter."

The team has already cut together a two- minute trailer which is viewable on the Pozible site.

Anyone anywhere in the world who likes the project can pledge money to the project using a credit or debit card.

Each project has a funding goal and a time limit set and during this time the project creator spreads the word to fans, friends, family, strangers and sponsors.

If a project achieves or surpasses its funding goal, all supporting funds are collected immediately and transferred directly to the project creator.

Ms O'Rourke said the film will tell the story of the gallery's creation and highlight the difference between graffiti and street art.

"Hopefully the film will continue to foster the Back Alley Gallery as a creative drawcard and help Lismore stake its claim as the creative hub of the North Coast," she said.

With some of the artists based in other parts of Australia and around the world, Pozible will make it possible to build on burgeoning international interest in the gallery.

"I am already finding pictures of the gallery taken by international and interstate visitors posted to online galleries such as Instagram and Tumblr," said Ms O'Rourke.

To be part of the project go to pozible.com/thebackalleygallery.



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