Awards flow for Byron Bay coffee company
IT WAS a 'break through' year for Byron Bay Coffee Company in 1999.
Not only did the then-fledgling company win its first national award, it also got highly-coveted shelf space in upmarket national retailer David Jones.
Annie Ivancich, one half of the company, said she still isn't sure if it was “naivety” that made her think she could simply make an appointment and show the retailer her beans.
In any case, it worked and a decade on, sales remain strong and Byron Bay Coffee is still on the shelves.
It's little wonder. Last week, the coffee roaster became the most awarded company in the country after it picked up 14 awards at the highly respected Royal Hobart Fine Food Awards, taking its total awards to 56 since its first in 1999.
“It was wonderful news,” Mrs Ivancich said, who handles the marketing and administrative side of the business, leaving the roasting to her husband Franco.
“You'll have to ask the judges why they think our coffee is so good, but from our perspective it's because of our passion and diligence in making sure the coffee is fresh.”
At the Tasmanian show, the company won five gold, five silver and four bronze awards. Only one of their entries failed to get a nod from the judges.
Refugees from Sydney, the Ivancichs settled on a new career in coffee in 1989 establishing the company in Newrybar.
However, when they decided to build a roasting plant on their farm, it soon became apparent that they could grow the beans as well.
Sourcing the beans for roasting from the Atherton Tableland and brokers in Sydney and Melbourne, the company soon decided to add organic and rainforest alliance to its range.
It was a few years before drinkers became concerned about environmental sustainability and the company has rode the wave ever since.
As well as selling into David Jones, other outlets include Darrell Lee and boutique retailer Thomas Dux.