Aussies bypassing popular Lismore-born drink

ONCE a popular childhood drink, new data has revealed that Australians are walking past Cottee's and other cordials in supermarket aisles.

Cottee's began in Lismore in 1927 by dairy farmer Spencer Cottee.

According to Nielsen Homescan, cordial sales in Australia have collapsed, with much less households purchasing the syrup.

In the 12 months to October 2015, cordial sales declined 5.8% by value and 11.2% by volume, while in the 12 months prior, sales had declined 4.1% by value and 1.6% by volume.

Meanwhile, data shows that only 53.7% of households, compared with 56.1% in 2014 and 58.7% in 2013, have cordial.

According to Nielsen, the cordial category is now worth $164 million, according to Nielsen.

Nutritionist and dietitian Dr Joanna McMillan told news.com.au the cordial decline was "music to my ears".

"People don't realise just how much sugar they're adding even with just a splash of cordial," she said.

Because it's so concentrated, even a small amount is the same as a sugar-sweetened soft drink."

Dr McMillan said because cordials had been so much a part of Australian culture, until now they have "flown under the radar a bit".

"We've got people who are now adults and parents themselves who had cordial when they were kids," she said.

"If under 35s are stopping, that does show the message around sugar-sweetened drinks is getting through."



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