Entertainment

Turning old skateboards into jewellery - thanks social media

WHEN artists Ellie Beck and Sam Messina moved from Brisbane to the rainforest behind Murwillumbah four years ago their client base consisted of just a few market stall regulars.

With the clever use of social media, the pair has achieved their dream of turning Sam's recycled skateboard jewellery into a full time creative business, Deadwood Creative, with more than 20 shops now selling their jewellery.

Ms Beck will be sharing her story at an upcoming workshop - Survival Guide for Regional Creatives - developed by Arts Northern Rivers and creative industries consultant, Jill Moonie (former General Manager of Screenworks).

NEW FROM OLD: Local husband and wife team, Ellie Beck and Sam Messina, make jewellery out of recycled skateboards.
NEW FROM OLD: Local husband and wife team, Ellie Beck and Sam Messina, make jewellery out of recycled skateboards.

The workshop will cover what it takes to build a base for a creative career in the Northern Rivers, including how to network and build business relationships and how to develop a consistent message, with guest speaker Christine Willcocks and Ellie Beck.

Now with a strong national following, the key to Deadwood Creative's success has been building an online community, Ellie Beck said, including 11,000 followers on their Instagram account, @Petalplum.

"Our challenge was how to reach our customer demographic in Sydney and Melbourne from our rainforest home studio," Ms Beck said.

"We can't get to regular markets or trade shows in the cities to get our name out there, but we have found a lot of customers have found us through Instagram."

The couple used Instagram to develop their brand from scratch, working from home with their children including living without electricity for 18 months, all the while building their rainforest studio,

"We had no electricity, but we would charge our phones in the car so I could share our story on Instagram," Ms Beck said.

Making creative connections is crucial for success, she said.

"Creatively, (the Northern Rivers) is a strong supportive environment. It feels great to be surrounded by other creatives who understand the pull to a full time artistic career; the pleasure and pain of that."

Survival Guide for Regional Creatives

At the Bangalow RSL Hall on February 13, from 9.30am to 12.30pm. Tickets: $55. Bookings: info@artsnorthernrivers.com.au or at artsnorthernrivers.com.au.

Topics:  art business social media



Commercial fishers get extension, but it makes no difference

Ballina trawler harbour.

Deadline extended for NSW fishers buying back into the industry

Sex attacker slapped with strict supervision upon release

Violent sex offender's life after jail no walk in the park

Boogie woogie beauty took the world by storm

The grave of Winifred Atwell  at the Memorial gardens at South Gundurimba.

Photo Jacklyn Wagner / The Northern Star

International star who wanted to be buried on the Northern Rivers

Local Partners

David Attenborough on facing his mortality

Sir David Attenborough in a scene from the TV special The Death of the Oceans.

Life without Sir David Attenborough is hard to imagine

Goooodbye Hamish and Andy (from our radios)

Hamish and Andy

The pair have been on air since 2006

Saying "I do" changed Shia's outlook on marriage

Shia LaBeouf has a new outlook on marriage since he tied the knot.

Singer tunes in to first movie role

Tori Kelly voices the character Meena in the movie Sing.

Musician Tori Kelly voices Meena the teenage elephant in Sing

Cricketing greats bring Aussie mateship to commentary box

Cricket commentator Adam Gilchrist.

ADAM Gilchrist enjoys the fun of calling the Big Bash League.

The dead help solve the case

Debut novel delivers on wit, violence and shock

Chinese locked out of Australian property market

The rules are different if you're a foreigner

The buyer was from China - the trouble started right there

Morrison signs off on new affordable rental model

Australia's Treasurer Scott Morrison speaks during a press conference after a meeting of the Council of Federal Financial Relations at Parliament House in Canberra, Friday, Dec. 2, 2016.

Scott Morrison signed off on development of a new financing model

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

How your home can earn you big $$$$ this Christmas

This luxury Twin Waters home rents out over Christmas for more than $6000 a week.

Home owners earning thousands renting out their homes this Christmas

2000 jobs at multi-million dollar Ipswich project

INSIDE: Artist's impressions of the interior of the new Eastern Heights aged care precinct.

Sub-contractors needed to build $15m aged care facility

Ready to SELL your property?

Post Your Ad Here!