Youre not watching that junk!
By HELEN JACK
NADINE Toniello's children don't get junk food to eat even if they ask for it.
And not succumbing to TV advertising for any sort of junk food is up to parents according to this young mum.
Instead, Mrs Toniello's children, Jakira, 6, and Brady, 4, get yoghurt, cheese sticks, rice crackers, cottage cheese and fruit as treats in their school lunch packs.
"No roll-ups or muesli bars," said Mrs Toniello.
"I guess it's just responsible parenting."
Worried about aggressive junk food ads dominating children's TV program Northern Rivers parents are joining a national movement to have TV junk-food advertising banned during times children are watching.
Cancer Council Far North Coast regional officer Diana Fisher said the 'Pull the Plug' campaign was gaining momentum.
"We know that children's dietary choices are established early in life and have a lasting and long-term effect on their health," she said.
"Around 80 per cent of overweight children will become overweight adults, significantly increasing their chances of developing serious health problems later in life." Ms Fisher said more than 10,000 NSW parents had joined the campaign.
"Leading the campaign is the Coalition on Food Advertising to Children (CFAC) and includes the Australian Medical Association, the Paediatric Branch of Royal Australasian College of Physicians, Nutrition Australia, The Australian Dental Association and the Cancer Council of Australia," she said.
"A recent survey by CFAC and funded by Queensland Health found parents are concerned about growing rates of obesity and want to protect their children from junk food advertising on TV."
To be a part of the campaign you need to register by August 12 on www.cancercouncil.com.au/pulltheplug or by filling a Pull the Plug postcard.