Uplifting tour is more than just a storm in a B-cup
By RACHEL AFFLICK
WHEN the Bra Bus stopped in Byron Bay yesterday one bystander asked: "Do you give lessons on how to undo them with one hand?"
But that wasn't the point of the Berlei Uplifting Tour, which is currently winding its way down the North Coast in a bid to fit the women of the nation into correctly-sized undergarments.
Queensland/Northern NSW territory manager for the Berlei Group Donna Schabe said the right bra could change a woman's life.
"A survey last year pointed out two out of three women are wearing the wrong-size bra and don't know it," she said. "The feedback we received was some women would rather go to the dentist then have a bra fitting."
But not yesterday. The big red bus parked in Apex Park, off Main Beach caused quite a spectacle and had women of all shapes and sizes coming aboard.
Donna said women should be refitted every time they purchase a different style of bra, for example, when going from a conventional bra to a strapless.
"We've all heard the horror stories from the old days when the shop assistant would push you into a fitting room and say 'what's going on with you?' These days it's such a wonderful experience," Donna said.
"The number one thing is comfort. A lot of women say the first thing they do when they get home of an evening is take their bra off, because it's been uncomfortable since lunchtime.
"When you've got the right size you feel like you can take on the world."