THIS ISN?T IT
By MEGAN KINNINMENT
A CAMPAIGN by Coca-Cola promoting Byron as the 'coolest summer party' destination with a $1 million beach house giveaway at Suffolk Park is a fizzer with locals.
The Coke campaign includes television commercials, a website and Coke products promoting the Byron summer party and house giveaway with young partying surfers, giant loudspeakers blaring out music and the chance to win the beach house with 'room for all your mates'.
With many Byron residents feeling under siege by all-night holidaying revellers, and real estate agents banding together to crack down on partying tenants, the Coke campaign and Alcorn Street house giveaway has them fuming.
Alcorn Street resident Michio McMullen only found out about the Coke promotion when he heard helicopters roaring over his house as the TV commercial was filmed.
"My wife Lisa and I were shocked. We thought it gave the wrong impression of our area," he said.
"We've got two kids and we enjoy our lifestyle and this gives the impression that this is a party place."
Neighbour Michael Balzier said: "I moved here 15 years ago, when this was a quiet end of the street and everyone knew their neighbours.