Saving babies just a red nose away
By Fay Knight email@example.com
IF COLD weather and tax paperwork is getting you down, make like a clown today. It's Red Nose Day and your opportunity to have a bit of fun for a great cause, SIDS and Kids. And even if you have a home-grown red nose courtesy of colds and flu, what better disguise than a nice red foam clip-on? If the colour doesn't suit your outfit you can always support SIDS and Kids by buying one of the many other fundraising items, from pens to badges and plush toys, or the fun car nose magnet. Red Nose Day is now celebrating 20 years of fundraising and SIDS and Kids estimates that since 1990 around 4500 babies have been saved from Sudden Infant Death Syndrome through the Safe Sleeping Program (babies sleep on back from birth, face uncovered, away from cigarette smoke). Begun in 1988, Red Nose Day is the major fundraiser for SIDS and Kids, which is an international leader in the field of health promotion, dedicated to the elimination of sudden and unexpected infant death. Carey Horner, owner of Lismore's Toy Kingdom, has been selling Red Nose Day items for the past six years. "We've pretty much always got some fundraising item for some organisation at our counter," said Carey, who bought the business 11 years ago "Adults buy most of the merchandise, although I have had a few people specifically looking for the clown noses, as they were dressing up as clowns for fancy dress parties! Actually, we've already sold all our red noses, but we have plenty of other items available." Red Nose Day products are available at shops and businesses throughout the region.