PETAL POWER: Shari Hammond (left) and Sue Cramp, from Elite Florist, prepare for the rush of romance on Valentines Day. Pictur
PETAL POWER: Shari Hammond (left) and Sue Cramp, from Elite Florist, prepare for the rush of romance on Valentines Day. Pictur

Romance business is blooming

By Sonia Caeiro

ROMANCE is definitely back, according to Sue Cramp, of Elite Florist, Lismore Heights.

“There’s something in the air. Even the weddings have picked up lately,” she said.

“Valentine’s Day is huge because it is so finite.

“Everything has to be delivered within that 24-hour period only. There are variables, and it can depend on the weather or what day it falls on as to how crazy it gets,” she said.

As a mobile florist without street frontage or walk-in traffic, Elite relies on phone orders and its website.

“Our business tends to be a little more premeditated. We don’t get the last-minute panic buyers,” she said.

Sue and her staff resist prying into the personal lives of customers, but%always find Valentine’s Day an interesting time of year.

“Lots of people send flowers anonymously, which is always intriguing. One guy this year ordered a bouquet of roses to be delivered every day of the week. Last year we had an order for a single rose delivery every hour, then a final bouquet at the end of the day.”

Interestingly, it is the younger customers who tend to spend up on the big day with orders worth up to $250 being delivered to schools for students.

But the working week to prepare for Valentine’s Day is no bed of roses, with Sue and her staff working up to 20-hour days to fulfil orders.

“It is a really fun time though, and there’s a lot of romantics around really. I think Valentine’s Day just encourages them to come out of the woodwork.”



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