Lismore farmer's market turns two
By SHAN GOODWIN
AFTER eight years of growing coffee, Leycester's Jan Fadelli and Robert Grant know the best way to attract a new customer is to offer them a taste.
Their MacKellar Range coffee boasts no bitter after-taste and is more aromatic than most labels. But no amount of packaging or advertising can get that message across better than a taste test.
That's why Jan takes her coffee to the Lismore Farmers' Markets at the Lismore Showground every Saturday.
The markets, which have up to 22 stalls offering produce ranging from fruit and vegetables to macadamias and bread, turned two on Saturday.
MacKellar Range coffee has been at every market, although Jan concedes the event has at times struggled.
"I really hope Lismore supports this because it has so many advantages for both farmers and consumers," she said.
"People are very interested these days in how their food is produced and at a farmers' market you can speak directly to the person who grows it. The most common question we're asked is whether our coffee is organic.
"And for farmers, it cuts out the middle person, provides instant feedback and offers more certainty of price."
Stallholders say they realised they are competing with supermarkets, which can offer a huge variety.
But, they said, what the Lismore Farmers' Market could offer was food that was 'as fresh as can be'.
It was often picked the day before the market, they said.