Battle lines drawn in Byron pizza war
By SAMANTHA TURNBULL
BYRON BAY is set to become the base for its eighth take-away pizza business. Domino's Pizza franchisee John De Nardi, who will open an outlet in Jonson Street some time around Australia Day, said he had been waiting for a site to be- come available in Byron Bay. "We'd like to give an alterna- tive to tourists and locals who can't afford prices down there," he said. "I'm local, I want to stay local and this is the best way to do it." However, David Woolsey, of the Earth and Sea pizza and pas- ta restaurants in Byron Bay and Suffolk Park, said their customers would not be swayed by lower prices. "The food we serve is in an entirely different league," he said. "We will lose some business to Domino's, but only when visitors find Domino's before they find us. "We won't lose it because we're more expensive. They can't compete with our quality and consistency."