Ballina to ride glamour wave
By Dawn Cohen
Ballina Surf Club boss Paul Kelly is going for a more sexy and sophisticated image for the iconic club in a move to attract the big business dollar.
The planned overhaul of the Ballina Lighthouse and Lismore Surf Life Saving Club's image will be presented to business leaders this morning.
"We need to project a more sophisticated image," Mr Kelly said.
"The ironman is seen by the public as the epitome of sexuality, and we need to use that contemporary image to ensure we get our message across."
Part of the makeover will be a gala formal fundraising ball in October with a number of high-profile guests, including Gold Coast champion ironman Zane Holmes.
"We realised we needed to take a broader view of our club," Mr Kelly said.
"We are part of the general community. We have taken a more business-like approach to planning that links in to the community."
The new approach includes the creation of a new marketing manager position, filled by Nyree Epplet-Higgins.
"We have always had the support of the Lismore and Ballina communities, but now with the new clubhouse planned we want to take the support to a new level," Mr Kelly said. "We will be seeking business partnerships in the future."
The first partnership, with the Cancer Research Foundation, will be launched with the October 7 Life Savers for Cancer Research Charity Ball.
Proceeds will be shared equally between the organisations.
"Our core values are about health," Mr Kelly said.
"The Cancer Research Foundation fits in perfectly with this."
Mr Kelly said donations would be required for a planned new clubhouse, but he would not be drawn on the specifics.
"We will have clarified our plans in a few weeks," he said.
Ballina Lighthouse and Lismore Surf Lifesaving Club has been waiting for more than a year for the NSW Department of Lands to approve a clubhouse development application at Shelly Beach.
"The department refused to sign it off," said Jillian Pratten, Ballina Shire Council manager of open spaces and reserves. "They think the extension is too large."