Ballina may put brakes on car adverts
By DAWN COHEN
LEN BOGAARDS is worried for his Ballina business.
The owner-manager of Ballina Travellers Lodge parks his white Laser sedan on River Street with a sign on the roof to direct tourists to his off-the-road motel.
But his advertising could be in jeopardy, pending a Ballina Shire Council report.
At its February meeting, the council endorsed the introduction of regulations banning sandwich board and A-frame advertising plonked on the pavements.
However, there were mixed views about vehicles where the principal purpose was advertising. Cars or trucks clearly used for transport with logos emblazoned on the side are not an issue.
But should a vehicle strategically parked to pull in customers with an advert on the roof be allowed?
Council is unsure.
Mr Bogaards and other businesses have been given a temporary reprieve while council staff prepare a report on the issues.
"They are looking at having businesses apply for permission to use a car for advertising," Mr Bogaards said.
"It could be hopeful for us, depending on the criteria they use in deciding when it is OK.
"They say my car is primarily for advertising, but it is our courtesy transport as well.
"It's a community issue. I understand there has to be some regulations to prevent a proliferation of visual pollution.
"But they need to be well thought out.
"Last night two German tourists were looking for somewhere quiet off the highway.
"They saw the sign, they came round and they stayed.
"They had breakfast in town and then moved on.
"It was good for us, and for the local economy."
The upmarket Ballina Manor and Cr Sharon Cadwallader's Leisure Lee apartments also use vehicle advertising, Mr Bogaards said.