Joy Pulsford is angry she couldn’t buy a watch for the displayed price.
Joy Pulsford is angry she couldn’t buy a watch for the displayed price. David Nielsen

A gold watch for $1? Sorry, not this time

WHEN Ballina holidaymaker Joy Pulsford saw a gold watch marked for $1 in the window of a local jewellery store, she thought she was about to get the bargain of her life.

But when she asked to buy the watch and was told it would actually cost her $139, she was so outraged she 'got noisy' and demanded she get it for a gold coin.

The regional manager for the jewellery store, who did not wish to be named, said the ticket had accidentally been ripped and there was nothing intentionally misleading about the situation.

But the Hervey Bay woman, who lives in Ballina for three months of the year, said she was so annoyed about it she reported the incident to the NSW Department of Fair Trading.

“I was just out shopping, and when I saw the watch for $1. I thought, oh my god,” Ms Pulsford said.

“I went to the shop assistant and said 'I'd like to buy that watch please'.

“When she brought it in from the shop window another price tag unravelled that said it was $139.

“I said I wanted it for $1, but she said no, it was a mistake.”

Ms Pulsford admitted she 'got a bit noisy while I was in there because I was upset'.

“It made me feel terrible,” she said. “They said the shop assistant was out the back crying because she was so upset, but I said 'so am I', and they asked me to please leave.”

Ms Pulsford said the NSW Department of Fair Trading responded to her complaint by saying the shop was under no obligation to sell the watch for $1.

However, it would be required to keep the watch out of display for a period of time before re-advertising it.

Ms Pulsford said it was the principle of the matter that disturbed her the most, and she was still adamant she should have got the watch for $1.

The regional manager for the jewellery store said Ms Pulsford 'had had a real go at the young girl (shop assistant) who got quite upset. She was really rude and abusive'.

“You can't just buy a watch for $1,” the manager said.

“It was human error and that was clearly explained to the woman, but she didn't want to hear about it.”

Ms Pulsford said she was angry, but was 'definitely not rude'.

Email your thoughts to opinions@northernstar.com.au or SMS 0428 264 948.



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