Big W online shop opens

© iStockphoto.com/Alexey Khlobystov

WOOLWORTHS Ltd's discount department store Big W has launched its online store, allowing web-based shoppers to access to more than 4000 items from the outlet's range including 600 items that are not available in store.

"This is great news for Australians living in rural and regional areas who can't easily travel to a Big W store," Big W director Julie Coates said in a statement on Monday.

Payments could be made via credit card, PayPal or WISH Gift Card and transactions and were secured encryption, the company said.

Delivery is guaranteed at an average of $4.98 for small items and $9.28 for most standard packages, and customers can track delivery of their orders online.