Yes, it's Christmas already in this Lismore store

Big W, Lismore, displays Christmas decorations on September 22.
Big W, Lismore, displays Christmas decorations on September 22. Donna Walker

BIG W, are you sure you've got your dates right?

It's not even the last week of September yet discount chain Big W in Lismore has started to display Christmas decorations and Christmas Trees for sale.

What is going on?

Visual Merchandise expert Carol Bagaric and director of AUSVM, said we are correct in thinking that September 22 was a little early for decorations.

"We're seeing the date keeps moving forward for Christmas. Once upon a time you would set up for November for a soft launch for Christmas, which really got going in December.

However, Ms Bagaric said these days there seems to be different rules for the big chains and the small independent retailers

"The big chains have changed the game and are taking it to a level it has never been before. I can be shopping on New Year's Day and see hot cross buns and Valentine's Day paraphernalia. It's a proactive yet somewhat aggressive approach in a very competitive market.

"They are pulling out all stops. Some customers appreciate that but in my experience it can be a bit of a turn-off. You've got all these other events to get through before we start to think about Christmas.

Speciality retailers, however, will hold off their Christmas displays until November and December, she said.

"There are so many factors at play here. Some chains don't get to decide when they offer Christmas products it's up to the wholesalers and distributors. I get why the larger retailer might want to be competitive by getting their Christmas stock out first, but I'm not sure how many customers it will attract. If stock hits the store in September, come December it can start to look tired,” she said.

Topics:  big w lismore, christmas displays, merchandising, retailing, september release

Man stabbed multiple times in groin and back, woman charged

A man is in a critical condition after being stabbed multiple times

Fluoride completely healthy, says medical authority

The fluoride plant at Corndale.

No evidence to link low fluoridation to harmful health impacts

Local Partners

Emily Blunt's (almost) singing career

Emily Blunt nearly became the British Britney Spears.

Angelina is blocking calls from Brad Pritt

Angelina Jolie has reportedly blocked Brad Pitt's number.

Encounters on stage at Lennox Head

COMING SOON: Dancers Elizabeth Venn and Tess Eckert are part of Encounters, the upcoming performance by SPRUNG!! Integrated Dance Theatre Inc.

By Sprung!! Dance Theatre Inc

Apocalyptica 'seek and destroy' sceptics with 'master' set

Apocalyptica play Max Watts in Brisbane on their Shadowmaker Tour.

Review of final show of Apocalyptica's tour

Rebecca Hall doesn't own a TV

Newspapers, yes. Television, not so much

Jaime King 'terrified' by son's heart surgery

Jamie King was "terrified" when her son went in for heart surgery.

Buyers forking out millions

Owners benefiting from undersupplied Northern Rivers market

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Sunshine Beach property breaks real estate record

The property overlooks Sunshine Beach, as the backyard lawn meets the sand.

Sunshine Beach mansion sale smashes real estate record

New $33 million development planned for Ballina Shire

The site of a proposed seniors living development at Skennars Head.

Plans include 211 homes, clubhouse and recreational facilities

SOLD: Historic hotel finds new owner

Post Office Hotel Grafton

Photo Adam Hourigan / The Daily Examiner

Pub in new hands and heading in a brand new direction