AUSTRALIANS are known for their beer.
Each of us downs an average 110 litres a year and former Prime Minister Bob Hawke is renowned for downing a yard of ale in the world record time of 11 seconds.
However, Australians' love of beer seems to be waning with NSW clubs saying wine is increasingly the drink of choice.
Tweed Heads resident Bill Dempsey was a beer drinker, but has converted to merlot.
"It's the healthy option, and it's something you can relax with over a meal," he said.
"I think people just see it as more sophisticated and fashionable."
Lismore Workers Club boasts a range of 16 wines, and nine beers on tap, but for Lismore resident Ray Fairweather, another red wine advocate who was converted to the grape by his wife, beer would always be the top drink.
"I don't think beer is under any threat. All my friends still drink beer, but they aren't as mature as me," he chuckled.
However, for Gary Clarson, beer drinking was nothing to joke about.
"Beer goes with anything. I'd drink beer with chocolate ice-cream,." Mr Clarson said.