WHICH regional town in NSW has the biggest heart?
If the folks at the Lismore Blood Centre have their way, this year Lismore will prove itself to be the most generous when it comes to giving blood.
The Where is the Heart of NSW? campaign kicked off yesterday and runs until the end of April.
"We would like to encourage new donors to join the very generous people who already come in and donate," said Lismore Donor Centre's Lee Harley.
"We had 795 donations during the last campaign, putting Lismore sixth in the state. This year we are aiming for 1000."
Harley says the donation of blood is something a community needs to take responsibility for.
"Currently one in 30 people donate, yet one in three people will need some kind of blood product at some time in their life."
To make an appointment to donate, visit www.donateblood.com.au or call 131 495.