News

Tourism operators hit back over Pacific Highway signage

The new Tintenbar to Ewingsdale Pacific Highway upgrade was officially opened by local MP Kevin Hogan, NSW Roads Minister Duncan Gay and Acting Prime Minister Warren Truss at the Byron Bay tunnels on the Pacific Motorway. Photo Marc Stapelberg / The Northern Star
The new Tintenbar to Ewingsdale Pacific Highway upgrade was officially opened by local MP Kevin Hogan, NSW Roads Minister Duncan Gay and Acting Prime Minister Warren Truss at the Byron Bay tunnels on the Pacific Motorway. Photo Marc Stapelberg / The Northern Star Marc Stapelberg

POOR signage on the new Pacific Highway upgrade is being blamed for some communities in the region being robbed of potential tourism dollars while some visitors to the area are having an hour added to their journey.

The Channon Market has been operating for 40 years and is a regional attraction but market manager Robyn Kelly said new signs on the Ewingsdale to Ballina section of the Pacific Highway mean people travelling south from the border "can't find us".

Ms Kelly said people travelling to Nimbin and The Channon are not being directed through Bangalow but instead are now sent south via Ballina and Lismore.

She said travellers would be better off taking the Ewingsdale turnoff at the start of the new section and then taking the old highway to Bangalow before travelling to The Channon or Nimbin via Clunes and Bangalow Rd.

Ms Kelly said this route provides direct access to Lismore's hinterland including Clunes, Nimbin and The Channon but said there are no signs on the new highway indicating the alternative route.

 

IN THE MARKET: The Channon Market manager Robyn Kelly has been receiving complaints from people who can't find the market due to the lack of signs.
IN THE MARKET: The Channon Market manager Robyn Kelly has been receiving complaints from people who can't find the market due to the lack of signs. Ross Kendall

People who drive south past Bangalow to Lismore via the Bruxner Highway, and then to The Channon, can add an hour to their trip she said.

Ms Kelly said the impact was evident at the markets in January and again yesterday.

"People call us from Ballina and want to know where to go," she said.

"One man was halfway to Grafton and still looking for a sign."

Ms Kelly said The Channon market was a popular tourist destination and an economic hub, providing a market place for more than 250 local businesses.

She said market organisers are unable to erect their own signs as the highway upgrade is located in the Byron Shire Council area.

 

The Channon market is home to 250 regionally based businesses.
The Channon market is home to 250 regionally based businesses. Ross Kendall

Lismore Mayor Jenny Dowell said she has fielded numerous complaints from tourism operators in the region about the poor signage.

Ms Dowell said Lismore Regional Council had recently launched a tourism campaign to attract visitors to Nimbin but the campaign is being undermined by poor signage.

The situation "is a total mess", she said.

Ms Dowell said she had been assured a sign indicating the route through Bangalow was to be installed but that plan had not come to fruition.

A spokeswoman for the highway upgrade said signs indicating alternative routes would be erected if the Byron Bay and Lismore councils can reach agreement.

Topics:  pacific highway, pacific highway upgrade




Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Lismore rockfest Mazstock will explode hearts

Maz Scofield the North Coast Queen of Rock annd roll and contact for the third  MAZSTOCK 2011 event on the Italo Australian Club. picture Jacklyn Wagner

Rockers converge on Lismore in June

Don’t be a statistic in dangerous surf conditions

Surf Life Savers are warning swimmers, surfers and boaties to be aware of dangerous surf conditions this weekend. Photo Marc Stapelberg / The Northern Star

Surf Life Savers are warning of big surf

Mears leaves a large literary legacy in her local area

REMEMBERED IN PRINT: Author Gillian Mears, at her home with one of her cats, publicising her book The Cat With the Coloured Tail. She died last week.

“She writes like an angel.” Review of Gillian Mears

Latest deals and offers

IBAC Evidence Police Bashing 5

Officers drag the woman back to her cell

In this video the woman drinks water from the toilet.

IBAC Evidence Police Bashing 4

In this video the woman asks for water as the tap in the room is broken

IBAC Evidence Police Bashing 3

In this video police continue their search and male officers are present despite...

Coastal development keeps young people on Northern Rivers

Wes Bale is a 27-year-old born and bred Lennox Head local who is an example of the demographic shift in the region.

Young Northern Rivers residents are looking closer to home

We’ve found 8 rentals available on the Northern Rivers

2/22 Sunnybank Drive, Ballina

It's obvious there is a rental shortage on the Northern Rivers