Business

The Numbers: Tourism vital, but its contribution is falling

THE North Coast Tourism Awards will be announced this weekend at the historic Trial Bay Gaol at South West Rocks and The Numbers have a lot to say about this jewel in the crown of Northern Rivers industries.

The North Coast section of our region is ranked third highest in the number of overnight domestic visitors in Australia, with only Sydney and Melbourne coming before us.

It is not surprising that tourism accounts for 7% of the Northern Rivers workforce, which is significantly higher than the NSW average of 4.6% employed in tourism, and the Australian average of 4.3%.

In 2011 to 2012, more than 5 million visitors injected almost $1.5 billion into our local economy, which contributed 3.4% to our Gross Regional Product (compared to 2.9% in NSW and 2.3% in Australia).

However, as a reminder that we must never rest on our laurels, The Numbers tell us that while the GRP contribution rate from tourism has remained steady in NSW and across Australia, in Northern Rivers it has dropped by 0.5% over the past three years.

It is not clear from The Numbers why this contribution has fallen, though it suggests an opportunity to revive the highest standards of customer service, and to invest in innovative tourism attractions that align with our reputation as a clean, green, healthy lifestyle destination.

For the next week, however, it is time to focus on what we are doing well, and with 39 finalists in Saturday's North Coast Tourism Awards - as diverse as Alstonville Country Cottages, Byron Bay Bluesfest, CanGoEveryWhere.com.au - there is much to celebrate.

* Kimmaree Thompson is CEO of Regional Development Australia (Northern Rivers)

Topics:  tourism



Hogs come to chopper's rescue

TO THE RESCUE: Members of HOGS and the Helirescue crew (from left : Mark Stenning, North Coast Chapter; Billie Haley, Northern NSW leader; Craig Santilla, Gold Coast Chapter; Iceman, director of GCC ; Vivien Resevsky, GCC; Sue Bergman,   GCC; Callum Fry, Helirescue crew; Mark Sewell, HC; and Bryan Felton, director of Mid North Coast Chapter.

Motorcyclists raise funds for Westpac Life Saver Rescue Helicopter

The biggest garage sale day on the North Coast

Mavis Chawner (right) had help from her childhood friend Nancy Daly (right) in her downstairs garage sale on Second Hand Saturday.

Mavis puts designer frocks and mowers up for sale

Lismore Council seeks feedback for regional village plan

Engage with council and have your say on the future plan for the local area.

Have your say on the future plan for the local area

Local Partners

Bonus point gets Dan and Carleen over the line on The Block

Dan and Carleen in their winning living and dining rooms in a scene from The Block.

BABY boomers win living and dining week as show hits halfway mark.

Olivia Wilde having a girl

Olivia Wilde revealed she is expecting a baby girl.

Michael Palin: Terry Jones dementia is 'painful' to see

Michael Palin has found Terry Jones' decline "painful to watch"

Daniel Radcliffe hoped for haircut anonymity

Radcliffe thought shaving his head would make him more anonymous

Jim Carrey slams 'shameful greed' of lawsuit

Jim Carrey has slammed the "shameful greed" of White's ex-husband.

'Highly unlikely' Brad Pitt will face prosecution

It is highly unlikely that Brad Pitt will be prosecuted

Buyers forking out millions

Owners benefiting from undersupplied Northern Rivers market

UPDATE: Former rodeo champ's sale rained out, now back on

Larkhill local Ken Consiglio is having an auction of most of the things on his property.

'People kept showing up and we had to turn them away'

Couple build their own 'tiny house' for $45k

Holly Bowen and Oli Bucher built their "tiny house" themselves, only hiring a plumber and an electrician. Photo/supplied

The house, which is built on a trailer and can be towed.

Sunshine Beach property breaks real estate record

The property overlooks Sunshine Beach, as the backyard lawn meets the sand.

Sunshine Beach mansion sale smashes real estate record

New $33 million development planned for Ballina Shire

The site of a proposed seniors living development at Skennars Head.

Plans include 211 homes, clubhouse and recreational facilities

SOLD: Historic hotel finds new owner

Post Office Hotel Grafton

Photo Adam Hourigan / The Daily Examiner

Pub in new hands and heading in a brand new direction