UPDATE 10.55am: PAUL Wilcox had joked with his parents in the UK about being attacked by a shark only the day before he was fatally bitten by what is believed to have been a white pointer at Byron Bay.
Mr Wilcox's hometown newspaper, the Rhyl, Prestatyn, and Abergele Journal in North Wales, quoted his father saying the pair discussed the issue on Monday.
"This subject came up in a joke when we last spoke to him," Bryan Wilcox was quoted saying.
"But he said there had only been three shark attacks in the last 12 years.
"It's just extraordinary."
Paul, who had lived at Rosebank with his wife, Victoria, was happy with his life on the Northern Rivers but missed his family, the Journal quoted his mother, Marie, said.
"He told me he had 90 per cent of paradise but needed his family here too," Mrs Wilcox said.
"My heart's ripped out.
"But he was living a wonderful life and that's all you want for your child."
The couple told the paper Victoria's father "lived nearby" and he was comforting her.
THE man killed by a shark at Byron Bay yesterday has been identified as 50-year-old English ex-pat Paul Wilcox.
Mr Wilcox, originally from Warwickshire, had moved to Australia with his wife, Victoria, about 10 years ago, living in Sydney before moving to Byron Bay, media reports say.
He was an entrepreneur who founded a business called Refocus Learning, which provides "effectiveness" training for companies. In 2012 published an ebook with Emma Martin called "Refocus it's time".
Mr Wilcox was a regular swimmer with a healthy lifestyle - one of the factors in the couple's move to Byron Bay.