COAL seam gas company Santos has allegedly been caught out misleading the public in a television advertisement being shown in New South Wales.
According to news web site New Matilda, the advertisement extols the virtues of farmers and the coal seam gas industry coexisting.
The advertisement reportedly shows a farmer named Warwick Moppett saying "agriculture and coal seam gas can coexist".
"I'm one of 250 farmers and landholders in Queensland and New South Wales working with Santos," he said.
The advertisement reportedly showed Mr Moppett standing in fields of canola and cotton.
Problem was, the fields and the crops did not belong to Mr Moppett, New Matilda reported.
Instead the land on which the advertisement was shot belonged to a farmer opposed to the coal seam gas industry.
It was alleged film crews would have had to trespass on a neighbouring property to film the advertisement.
"Santos should be ashamed of themselves for attempting this deception," Lock the Gate Alliance president Drew Hutton said.
"They have scraped the bottom of the barrel here and should immediately withdraw the advertisement and apologise publicly to the farmers involved."