Sam Kekovich to lamb beef capital

Lambassador Sam Kekovich is headed to the beef capital, Casino, for Primex
Lambassador Sam Kekovich is headed to the beef capital, Casino, for Primex

SAM Kekovich is headed into enemy territory.

The man now famous as Australia's greatest lamb fan will be in the nation's beef capital during next month's Primex exhibition, to urge Northern Rivers residents to abandon their t-bones in favour of a lamb chop.

Kekovich will be promoting lamb on behalf of Meat and Livestock Australia while raising funds for the Northern Rivers Prostate Cancer Support Group through  a lamb barbecue, backed by Casino's Madsen Meats, at Primex on June 15.

The exhibition runs from Thursday, June 14, to Saturday, June 16 and draws tens of thousands of visitors from across rural Australia.

Despite the risk of a blue between Kekovich and irate cockies, Primex director Bruce Wright said the event's organizers were delighted to have him on board.

"The event is about promoting the diverse range of Australian primary production and this is a fantastic link with the MLA lamb campaign," Mr Wright said.

"It's certainly not something you see every day - Lambassador Sam is set to make a huge impact at Primex and may even designate Casino the Lamb Capital."

Click here for Primex details and program information.

Topics:  beef capital primex sam kekovich

Airbnb battle destroys good relations

Residents afraid to speak out

North Coast woman scammed by 'military man'

A Lismore woman has fallen victim to an internet romance scam

The Living End are coming to Byron Bay

The Living End

The Living End are going on the road in 2017 for a regional tour

Local Partners

'You Spin Me Round' hitmaker dies aged 57

Pete Burns

Pete Burns has died aged 57

November will be a big month for NORPA

ARTS: NORPA has added new shows to the Dreamland season from November 23 to December 10.

Peter Garrett, Dreamland and the 2017 Season Launch, among others

REVIEW: Season 7 premiere of The Walking Dead disgusted me

I'm disgusted by The Walking Dead premiere.

SPOILERS: The Walking Dead premiere disgusted me.

Flick teases intense and entertaining Survivor grand final

Felicity 'Flick' Eggington in a scene from the TV series Australian Survivor.

GOLD Coaster's elimination leaves Lee, El and Kristie in final three

Priscilla concerned people will forget about Elvis

Priscilla Presley source Bang

She says she feels responsible to keep his legacy going

Taylor Swift files lawsuit over alleged groping

Taylor Swift source Bang

Swift has commenced legal action against a DJ over the incident

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals

Cherrabah's mega resort plans axed

PLANS for a massive development at Cherrabah have been scrapped.