Lifestyle

Rebecca wants to put compassion in fashion with new label

Creator of WayWard Community, Rebecca Sheehan.
Creator of WayWard Community, Rebecca Sheehan. Contributed

A FORMER Alstonville woman is changing the way we think about fashion with her emerging clothing label WayWard Community.

After working in mental health, designer Rebecca Sheehan, who now lives in Brisbane, wanted to use her creativity to help people in need.

From that, sprang WayWard Community - clothing that is eco-friendly from design to construction, using entirely salvaged fabric and trims.

Models wearing clothing from the WayWard Community fashion line by former Alstonville woman Rebecca Sheehan.
Models wearing clothing from the WayWard Community fashion line by former Alstonville woman Rebecca Sheehan. Contributed

Not happy with the current systems that have seen workers laid off in favour of cheaper, unethical offshore production, as well as the environmental concerns surrounding landfill, Mrs Sheehan said she wanted to do things differently.

She intends for the label to be ethical by employing refugees and paying them award wages to construct the garments, and as the business grows, by employing mature age pattern makers from Australia who have been laid off because of the industry's offshore shift.

In an industry that is very concerned with the bottom line, she said, she understands why companies have had to make hard decisions, and that's ok, she said, but not when the offshore workers are being used and abused.

Having recently placed runner up in Wesley Mission's Campaign for Change WayWard Community received $5000 to propel the business forward.

Creator of the WayWard Community fashion line, Rebecca Sheehan, with a model wearing her clothing.
Creator of the WayWard Community fashion line, Rebecca Sheehan, with a model wearing her clothing. Contributed

She said she would use that grant to bolster the professional image of the business, which would then hopefully provoke more financial interest in it.

"I want to eventually expand into international aid, using the profits of WayWard Fashion to provide rehabilitation and employment to people rescued from sex trafficking," she said.

Justice is at the heart of WayWard Community, with profits being generated for the purpose of making fashion fair for all, she explained.

Through providing eco-friendly, ethical clothing and community education, Mrs Sheehan said she hopes to shift consumer mindsets from the acquisition of quantity, back to an appreciation of quality.

"If there are no sales made from products that degrade human lives and the environment, then such degradation will cease. This is a change we can all make, by choosing where we buy our clothes," she said.

Topics:  fashion



43 animals netted in North Coast shark net trial

A number of at-risk animals were killed during the first 30 days of the shark net trials.

Five sharks, one turtle and one dolphin died in the first 30 days

LAND VALUES: Figures reveal how much your property is worth

Land values in Ballina have increased over the past 12 months.

Property in one Northern Rivers town has increased by almost 14%

Funnel webs in 'plague proportions' due to hot weather

A funnel web spider found in Tom Storey's pool at Wollongbar.

There's nothing worse than finding a deadly spider in your pool

Local Partners

New doco argues ‘OJ Simpson is innocent, and I can prove it’

O.J. Simpson

NEW documentary series claims to have found “missing evidence".

REVIEW: Undressed is more than titilating entertainment

Nathan and Tahlia meet for the first time on the TV series Undressed.

'DIVERSE' dating show goes more than skin deep.

Northern Rivers murder mystery takes out award at Flickerfest

MURDER MYSTERY: Northern Rivers young actress Yasmin Honeychurch in a still from the award-wiining film In a Canefield by Emily Avila and Coralie Tapper.

Finding'little star' brought film shoot to the region.

Will there be a Game of Thrones spin-off?

Emilia Clarke and Peter Dinklage in a scene from season six episode 10 of Game of Thrones.

HBO’S original programming president has teased fans.

Ed Sheeran's intimate gigs down under

Singer Ed Sheeran

CHART-topper playing invite-only shows in Australia next month.

Eddie McGuire's scandal-free focus and new-look Hot Seat

Eddie McGuire hosts the new Millionaire Hot Seat Super Game.

HOST wants out of the hot seat himself to focus on game show revamp.

LAND VALUES: Figures reveal how much your property is worth

Land values in Ballina have increased over the past 12 months.

Property in one Northern Rivers town has increased by almost 14%

6 new estates to build a home on the Northern Rivers

Land estates are available now on the Northern Rivers with some stages opening up soon.

Looking for a place to put down roots and raise a family?

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

Pat Rafter's $18m Coast home proves hot property

PAT'S PAD: The Sunshine Beach home of tennis ace Pat rafter is on the market for a record price.

"It's a record for our company and for the Sunshine Coast.''

Ready to SELL your property?

Post Your Ad Here!