THE "Postcard" is 20 metres wide and four metres high, but Byron Bay's chamber of commerce is hoping visitors take one home with them - or at least share a photo of it on social media with the hashtag #postcardsfrombyron.
The paint on the second mural in Byron United's "Postcards from Byron" series is just dry after artists Austin Moncrieff and Davey Mac put the finishing touches to the piece yesterday on the Telstra exchange building in Fletcher St.
The first in the series was the Bay Seafood wall on Lawson St while the Telstra building was identified as another major graffiti hot spot, said Byron United's vice-president Adrian Nelson.
"By creating murals on business premises that are repeatedly targeted with graffiti we are hopeful of deterring tagging while creating art on our streets for all to enjoy," he said.
The artwork, encompassing the front and side of the building, took a week of work and 60 cans of paint to complete, said Mr Mac, from Stay Gold Studio.
"The title of the piece is Timeless Byron and draws inspiration from the 1970s through to now," he said.
With imagery representing Byron's activism spirit as well as scenes of the beach, hinterland and the quintessential Kombi van, the concept was "100% Byron Bay" said co-artist Mr Moncrieff, of Nitsua Collective.
The artists said they hoped these new murals inspired younger artists away from illegal tagging and encouraged more businesses to embrace local art.
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