News

New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on femeconomy.com.au.

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."

 

Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business businesswomen online shopping



Secret reports prompt Minister to overturn law on shark nets

TRIAL HAS BEGUN: Shark mesh nets  last week were installed off four Ballina Shire beaches as the six-month trial of the nets begins.

The minister was satisfied shark nets were of "national interest"

15 huge rusty anchors still missing off Lennox beach

Rusty anchors and chains from the failed eco barrier at Lennox Head.

Sharks aren't the only hazard for swimmers

Local school crowned waste wise champs

Corndale Public School students receiving their giant cheque and the school's 'Corn Cob of Corndale' recycled sculpture.

Corndale the winners of the Waste Wise Schools Challenge

Local Partners

Historian to explore social histories of Aboriginal communities

A NORTHERN Rivers historian has been awarded the prestigious $30,000 2016 NSW History Fellowship.


This week's Northern Rivers markets list

Craft, art and fresh produce merge at the local markets.

Where to get your fresh produce and coffee from

GALLERY: Summer meltdown with wrestling show

Apollo, the heavyweight champion of the International Wrestling Australia (IWA Pro Wrestling) which will bring its Summer Melt Down Tour to Evans Head in January 2017.

ORGANISERS have promised body-slamming, bone-crunching entertainment

Ten fantastic things to do on the Northern Rivers

CIRCUS ARTS: Superheroes and Supervillains will battle at out at the end of year show.

Superheroes, carols, dance parties and golf this week

BOOK REVIEW: The Mask of Command

This narrative from Anicent Rome has it all

The tech-version of the old pop-up book is here

IS THE old cardboard pop-up book a thing of the past?

Obama's private struggle laid bare in film

Australian actor Devon Terrell portrays a young Barack Obama in the Netflix original movie Barry. Supplied by Netflix.

Filmakers focus in on Obama's legacy

Brad Pitt's sons won't see him

Brad Pitt's eldest sons are reportedly "refusing" to see him.

Chris Pratt fell asleep while babysitting

Chris Pratt revealed he fell asleep during babysitting duties

Kylie Minogue: I want to get married soon

Pop star Kylie Minogue has revealed she hopes to get married soon

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Ready to SELL your property?

Post Your Ad Here!