GOONELLABAH business owner Joel Kingston is one of a growing number of Northern Rivers entrepreneurs forging successful enterprises online.
Mr Kingston owns Mr Search, a Google certified company that specialises in delivering Google advertising solutions internationally, with a specific focus on businesses throughout Australasia.
It aims to offer a dynamic connection between companies and the Google search engine.
It seems to be hitting the mark, as Mr Search, which Mr Kingston founded seven years ago, recently won a Lismore Chamber of Commerce Business Excellence award in the Home Based Business category.
"Mr Search works hard to offer outstanding service and it is exciting to be recognised for this," Mr Kingston said.
"We do work with local clients, but it's important to note a majority of our clients are outside the Northern Rivers area."
Mr Kingston said with 3.5 billion Google searches every day, the level of exposure a business has online has a direct impact on its success or failure.
Mr Search has gathered a strong suite of testimonials from satisfied customers and Mr Kingston says it has been going from "strength to strength" - thanks largely to a whole lot of hard work.
Being found on Google with your business name is easy, but reaching new customers at the precise moment they are searching generic keywords is a very different story, according to Mr Kingston.
"It's all about optimising your online presence to make sure it doesn't just 'wow'...but is built in a way that is highly efficient in converting browsers into buyers," he said.
"As a business owner, you have to ask yourself 'can I find my business when searching for my products and service on Google?'. Then, 'would I choose my business over a competitor based solely on my online presence'?"
Mr Kingston said he realised the potential of Mr Search midway through a university degree in business marketing and communication, which he promptly dropped to launch the growing business.
He sees Mr Search as a "junction point" between the technological know-how of information technology and the communication skills of marketing.
Mr Kingston believes delivering top-notch service is a key point of difference in the increasingly competitive industry of online advertising.