Business

Goonellabah business searching for success online

MAKING IT WORK: Joel Kingston at the Goonellabah office of his online business Mr Search.
MAKING IT WORK: Joel Kingston at the Goonellabah office of his online business Mr Search. Contributed

GOONELLABAH business owner Joel Kingston is one of a growing number of Northern Rivers entrepreneurs forging successful enterprises online.

Mr Kingston owns Mr Search, a Google certified company that specialises in delivering Google advertising solutions internationally, with a specific focus on businesses throughout Australasia.

It aims to offer a dynamic connection between companies and the Google search engine.

It seems to be hitting the mark, as Mr Search, which Mr Kingston founded seven years ago, recently won a Lismore Chamber of Commerce Business Excellence award in the Home Based Business category.

"Mr Search works hard to offer outstanding service and it is exciting to be recognised for this," Mr Kingston said.

"We do work with local clients, but it's important to note a majority of our clients are outside the Northern Rivers area."

Mr Kingston said with 3.5 billion Google searches every day, the level of exposure a business has online has a direct impact on its success or failure.

Mr Search has gathered a strong suite of testimonials from satisfied customers and Mr Kingston says it has been going from "strength to strength" - thanks largely to a whole lot of hard work.

Being found on Google with your business name is easy, but reaching new customers at the precise moment they are searching generic keywords is a very different story, according to Mr Kingston.

"It's all about optimising your online presence to make sure it doesn't just 'wow'...but is built in a way that is highly efficient in converting browsers into buyers," he said.

"As a business owner, you have to ask yourself 'can I find my business when searching for my products and service on Google?'. Then, 'would I choose my business over a competitor based solely on my online presence'?"

Mr Kingston said he realised the potential of Mr Search midway through a university degree in business marketing and communication, which he promptly dropped to launch the growing business.

He sees Mr Search as a "junction point" between the technological know-how of information technology and the communication skills of marketing.

Mr Kingston believes delivering top-notch service is a key point of difference in the increasingly competitive industry of online advertising.

Topics:  business, google, online business




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

3 easy dinner recipes your kids will love, and so will you

No Caption

THERE is a middle ground! Dinners fit for kids and adults.

How to reduce your child's risk of food allergies

ABOUT 90% of food allergies are caused by just seven foods.

5 good mental health habits for kids (and parents)

CRYING OUT FOR HELP: The demand for counselling support for children and young people is increasing.

FORMING good habits early is critical for your child's mental health.

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Susie O'Neill: Why I stopped smacking my children

Swimming legend Susie O'Neill says she has stopped smacking her kids.

“I (smacked) because that’s what I knew growing up."

Introducing a step-parent into the family

Introducing a step-parent into the family can be stressful for the children, as well as the new parent.

THERE is no easy way to introduce a step parent into the family.

BIG FREEZE: Northern Rivers struggles through coldest night

The Northern Rivers has had its coldest night of the year.

The cold snap hit the region in a big way overnight

The Hard Word: Ballina freezes over

Meridian Theory at Ballina Hotel for the Hell Freezes Over festival. Photo Asagai Images

There was more going on in Ballina than just cold temperatures.

‘Fish and chips, not fish and ships’ at Yamba

Yamba residents join with Greens to protest Iluka mega port.

Pop-up protest at Yamba today against Yamba port industrialisation

Latest deals and offers

Lantern Parade Volunteers

Volunteers load lanterns for the parade.

Lismore Lantern Parade 2016

Experiencing t he dancing, music, and lights of the 2016 Lismore Lantern Parade.

Samba Blisstas drumming crescendo

Percussion collective the Samba Blisstas rip out the beats at the 2016 Lismore...

OPINION: Should we give up the great Aussie dream?

Generic housing Rural View.

First home buyers are struggling big time

Commercial Property June 16 edition

SNAPPED UP: A sushi shop in a106sq mground-floor tenancy with a 43sq moutdoor area in Southport Central Towers on the Gold Coast has sold for $954,000.

RealCommercial edition June 16, 2016.