EVERY day of the year, more than 90 people in Australia are reported missing to police.
Launched in 1997, National Missing Persons Week aims to raise awareness of the significant issues associated with missing persons, and to reduce the incidence and impact of missing persons in Australia.
Richmond Local Area Command Investigations Manager Detective Sergeant Bernadette Ingram said in 2013, NSW police took an average of 227 missing persons report each week.
"People go missing for many different reasons: conflicts within families and other relationships, mental illness, natural disaster or through suspicious circumstances," she said.
"This is an issue that has the potential to affect everyone irrespective of age, gender, sexuality, class, ethnicity, culture, profession or educational background."
Det Sgt Ingram said that of the 11,805 people reported missing in NSW
in 2013, 11,796 were located.
"The highest incidence of reports in NSW is in the female, 14 and 15-year-old, age bracket," she said.
Each year Missing Persons Week, which takes place during the first week of August, is based around a campaign - this year's being Dementia and Missing Persons.
Previous campaigns have included: Talk, please don't Walk, Take the time to let someone know and See the signs before they disappear.
NSW Missing Persons Week was officially launched yesterday in Sydney.