Lismore beef processor looks to expand into China

WHERE’S THE BEEF: Merrick Blok of Lismore-based Lee Pratt Beef welcomes NSW Deputy Premier and Minister for Trade & Investment Andrew Stoner to the NSW Stand at the Hong Kong Food expo.
WHERE’S THE BEEF: Merrick Blok of Lismore-based Lee Pratt Beef welcomes NSW Deputy Premier and Minister for Trade & Investment Andrew Stoner to the NSW Stand at the Hong Kong Food expo. Contributed

LISMORE meat processor Merrick Blok has taken his proactive approach to expanding the local industry all the way to Hong Kong.

"China's a big market with a lot of potential customers," Mr Blok, the co-owner of Lismore-based Lee Pratt Beef said.

Mr Blok has just returned from the Hong Kong Trade Development Council Food Expo where he was promoting his prime beef products, making new friends and finding new export customers.

"The trip was a success in a lot of ways.

"I got a chance to catch up with some old friends and make some new contacts.

"I'm just starting to follow through on a number of leads. They could be good for our business. We'll have to see."

Lee Pratt Beef had a place on the NSW Government stand at the Hong Kong expo that also gave him the opportunity to network with the NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner

Discussions focussed on import barriers to trade and the Free Trade Agreement currently being negotiated, Mr Blok said.

The Hong Kong expo draws 20,000 buyers from more than 50 countries and was a golden opportunity for NSW's world-class food producers to take their products to a wider audience, Mr Stoner said.

"The government is working hard to help NSW food manufacturers win new business.

"Hong Kong was an ideal opportunity for NSW food makers to show they are ready to explore new opportunities as they come along and confidently venture into new markets."

Price was the dominant factor in most of the talks with Hong Kong buyers, Mr Blok said.

"Everyone asked about our product and the tastings and sampling were very well received," he said.

"But we're in the higher range of the meat chain and a lot of the talks we had always seemed to come down to price."

Topics:  beef hong kong

Emergency vehicle damaged by flying rock

An ambulance was damaged on the Tweed over the weekend.

Police are appealing for information after an ambulance was damaged

Fundraising continues for Nash family and is $60,000+

Amanda Nash and her daugher, Bonnie, at Lennox Head.

$60,000 raised for family of woman killed in crash

WATCH: Your North Coast National experiences

Stocking up on show bags (left to right): Tyler Elford, 4; Samantha Elford; Mason Elford, 2; Paige Jackson, 5; Aiden Jackson, 3.

You told us what you liked about the North Coast National

Local Partners

Kanye West threatens to boycott Grammys

West says he won't go to the Grammys if Frank Ocean's not nominated

Why this actress wasn't embarrassed by nude photo leak

Leslie Jones source Bang

'If you wanna see Leslie Jones naked, just ask,' she said

Federal grant keeps NORPA telling our local stories

ANNOUNCEMENT: NORPA's Producer Marisa Snow, Artistic Director Julian Louis, General Manager Patrick Healy, Chair David Wolff, with Member for Page Kevin Hogan.

Arts company granted almost $400,00 over two years

Dad's Army comic genius Jim Perry dies

Jimmy Perry, the creator of Dad's Army.

Dad's Army series captured all that British people savour

Check out some fashions from the Coast festival

FASHION: Ocean Zen range.

Images from the Sunshine Coast Fashion Festival show what's hot

Australian Survivor's magician Matt out of tricks

Australian Survivor contestant Matt Tarrant.

SHOW'S power couple looks unstoppable in race to the finish.

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals

Cherrabah's mega resort plans axed

PLANS for a massive development at Cherrabah have been scrapped.

Dusit Thani finance crisis 'just a small hiccup'

ON TRACK: Springfield Land Chairman, Maha Sinnathamby, Ipswich Mayor Paul Pisasale, Developer Richard Turner and Springfield Land Deputy Chairman, Bob Sharpless, at the recent resort sod turning ceremony.

Property developer says project remains firmly on track