PALMER United Party lead Senate candidate for NSW and former NRL player Matt Adamson might be serious about stopping alcohol-fuelled violence but he still has a sense of humour.
The Taree-born self-declared conservative was in Lismore yesterday with PUP candidate for Page, Ballina cafe owner, Stephen Janes.
One of several ex-NRL PUP recruits, he revealed an ace up his sleeve when it came to competing for attention with media maestro Kevin Rudd.
"I've got sex appeal - Kevin Rudd doesn't," Mr Adamson said.
"I was the sexiest man in Rugby League in 1997."
Mr Adamson is on a whirlwind tour of the state, visiting each of PUP's freshly-minted candidates for support.
If he makes it to the Senate, he promised to launch a crackdown on alcohol-fuelled violence including late-night curfews and prohibiting alcohol advertising in sport.
He said the "glamorisation" of alcohol by the big retailers needed to stop.
"What we have in regional communities is an over-exposure of bottle shops and advertising. Big retailers are saturating the market with youth-targeted alcohol advertising."
Mr Janes's pet issue for Page is rejuvenating small business in the region, which he said continued to be hammered in the post-GFC gloom.
"More businesses closed down in Australia last year and there were more than 21,000 pieces of new regulation," Mr Janes said.
"We need to get confidence back in the marketplace."
The two men repeated calls that their leader be allowed to debate Tony Abbott and Kevin Rudd in a debate.
"We really are a viable alternative. We've got more candidates than the Liberal Party," Mr Janes said.
"There's no other minor party that can actually form government and we've got constructive policies that will work."