Entertainment

Iggy unveils the Aussie underneath as Bonds 100 ambassador

Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia.
Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia. Contributed

RAPPER Iggy Azalea has become the ambassador of iconic fashion brand Bonds on its 100th anniversary.

The Mullumbimby-raised rapper has been topping the charts since she burst onto the scene in 2011, after moving to the US in 2006.

Bonds Group Marketing Manager, Tanya Deans, explained the rapper's image is the perfect fit for the brand's Bonds 100 celebratory range.


"Iggy is completely original," she said.

"She's a style chameleon who's never afraid to be true to herself, she has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds."

Bonds highlighted that Iggy's quick rise to fame can be attributed to "her relatable and down-to-earth persona and she has always been a fan of the brand, growing up wearing Bonds hoodies and undies".

The campaign launched on outdoor billboards, shops and across online in mid-May.

Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia.
Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia. Contributed

This is not the first fashion engagement for the artist.

In 2012, Azalea signed with Wilhelmina Models International Inc., a model and celebrity agency in the fashion industry.

In the past she has been in fashion campaigns for Levi's and House of Holland's eyewear collection.

Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia.
Mullumbimby-raised rapper Iggy Azalea is the new face of Bonds Australia. Contributed

Last year, MTV announced that Azalea would be the host of the revived fashion TV program House of Style.

In October 2014, Azalea and her fiancée (LA Lakers player Nick Young) were announced as the new faces of Forever 21's holiday campaign.

The singer turned 25 last Sunday and became engaged to Nick Young on June 1, during Young's 30th birthday celebrations.

Topics:  bonds, iggy azalea



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