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He buys, while she likes to shop

THE well-known stereotype is that women take forever in the shops and men detest shopping, but is that really true?

In the lead-up to Christmas, we ask: are men and women really different when it comes to shopping?

A study from researchers at Wharton's Jay H. Baker Retail Initiative and the Verde Group titled Men Buy, Women Shop reports the stereotype is correct.

The study notes that while women are happy to meander through shops on their way to, maybe, making a purchase, men treat shopping as a mission - they are out to buy a targeted item and flee the store as quickly as possible.

Different research, commissioned by Quidco.com, earlier this year found that, while shopping, men get bored after just 26 minutes, while it takes women two hours or more to get bored.

Hollie Butlin, from Loot Homewares at the Lismore Shopping Square, said this information rang true to her.

"My experience is that men certainly don't procrastinate as long as women. They're on a mission, they come in, they know what they want, they buy," she said.

"But they also come in to spend more. They tend to buy higher class items. Women tend to feel guilty if they buy something (expensive)."

We asked our Facebook readers what they thought:

Kylie van den Berg commented that "This is true for my husband. However, with the advent of smartphones, he has something to occupy himself with whilst shopping at Christmas... or any time."

However, we also got a few responses along the lines of what Sonja Cottam said: "Role reversal here - I hate shopping, hate trying on clothes, hate the business of Christmas time at the shops. Hubby is the one who takes forever, particularly grocery shopping."

Marcos Fernandes had a different opinion: "I guess it's about what your motives are. In my case, if I'm grocery shopping by myself, I map out in my mind where all the items in a shop are and take the quickest route to meet the list. If my wife is shopping, she'll go down every aisle individually to see if there's anything else she can get."

Topics:  editors picks, habits, shopping, trends




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