THE Byron Bay Cookie Company is seeking legal advice after copping a social media backlash for having its Anzac biscuits certified as halal.
Halal food laws are based on interpretation of the Quran, the Muslim scripture, and set out the range of beverages and foods (including meat) that are acceptable for Muslims to eat.
All Byron Bay Cookie Company products are halal certified.
Outraged consumers have taken to the company's Facebook page posting more than 95 comments, mostly angry and bigoted, about the company and its Anzac biscuits.
The first post on the company's page stated "Halal cookies, don't touch them."
One Facebook user posted "What a disgrace, the thousands of Anzacs that died on the beaches at Gallipoli will be turning in their graves."
Another posted "I was a big fan of the cookies but won't ever buy them again now that they are halal. Shocking."
"I will never buy these cookies or anything from your company again ... My family fought and died in these wars and how dare you use the word ANZAC next to 'halal'," was one consumer's reaction.
One user highlighted the impact of social media posting: "The power of social media and the unity of Australians will destroy your business."
Not all posts on the company page were against the move to halal certification.
"I will be definitely encouraging others to buy your products," one user posted.
Another supporter posted: "I wish that I was in Australia so that I could buy some of these cookies. Mmm! Well done Byron Bay Cookies for broadening your reach."
Consumers are also being encouraged to boycott the Byron Bay Cookie Company by a Facebook page called Boycott Halal in Australia.
Byron Bay Cookie Company Chief Operations Officer, Keith Byrne, said all the company's products were halal certified.
"We proudly make products that are enjoyed by people all over the world," Mr Byrne said.
"We are fiercely proud of being an Australian business whose products are locally manufactured and exported to markets throughout Asia, Europe and America."
"Export sales are an essential part of the Byron Bay Cookie Company global business, and crucial to preserving investment and employment here in Australia."
The Byron Bay Cookie Company has an annual turnover of about $13 million.