NORTH Coast National's cattle exhibits will rival the Brisbane Ekka displays this year following the announcement the Dairy Spectacular will again be held during the main proceedings.
The 129th annual regional show was officially launched at the Lismore Showgrounds yesterday and the Dairy Spectacular's inclusion alongside the usual beef cattle judging, instead of before the National, wasn't the only notable announcement.
Online ticketing for the October 16 to 18 Lismore event will also be available for the first time.
North Coast National president John Gibson was pleased to see the show remaining relevant, despite its historic roots.
He said holding the Dairy Spectacular alongside the usual proceedings would remind the community about the region's important dairy farming history.
"We'll have beef and dairy being judged at the same time on Friday and Saturday, so it should create a lot of interest for those who are supporting that," he explained.
"Over the last few years we've had it on the Tuesday and Wednesday before the show.
"The beef steer competition is going to be judged on the Thursday night. We've always judged it on the Saturday morning in the past."
He asked businesses around the region to help promote the show for their own benefit and that of the Northern Rivers.
Lismore mayor Jenny Dowell said the event remained a strong drawcard for the city as one of Australia's largest shows.
She said returning the Dairy Spectacular to the centre of the show would "bring that country life closer to the majority of people who live in Lismore, who are the townspeople, and perhaps don't have those connections to the land".