Business

Business weaves web success

Dylan O'Donnell of DNA Digital.
Dylan O'Donnell of DNA Digital. Jerad Williams

WHEN Dylan O'Donnell and his wife Anna decided on a sea change to the Northern Rivers a couple of years ago, instead of firing off job applications Mr O'Donnell decided to create his own jobs.

Today the couple run DNA Digital in Byron Bay, one of the largest web hosting and design companies in the region after recently acquiring the Melbourne-based Your Name web hosting company for an undisclosed amount.

“We had grown to a particular point and Your Name had gone in parallel to the same point. I knew the owner years ago so when he decided to get out of the game we came to an arrangement and I bought out his customer base,” Mr O'Donnell said.

“Effectively we have doubled the company's size.”

Mr O'Donnell, 32, founded DNA Digital in Ballina in 2009, before moving to Byron Bay early this year.

The company offers services in web hosting, web design and web marketing, and is believed to be the only Google-certified partner in the region.

“The thing that is good about the company is that we do everything,” said Mr O'Donnell, who spent about a decade as the technical head of DragNet Internet Service, where he helped the network expand from being a small local ISP to a fully national network.

“There are companies that do different aspects, but because we do all of it we have had people come to us with nothing but an idea and walked away with branding, business set-up, Google marketing, website hosting and e-commerce.”

One client, Vavoom, had gone from nothing to turning over $100,000 in a year just on the strength of the website, he said.

As well as acquiring rivals, Mr O'Donnell has found time to run mentoring services through the Northern Rivers Business Enterprise Centre, where he helps small businesses with online strategies.

“The web has always been really important, but now with Google it is becoming more important,” Mr O'Donnell said, adding that while the area was challenged in terms of digital infrastructure the proposed NBN would resolve many of these problems.




Ten things to do this week

CRAFY OCCASION: Co-ordinator of the Alstonville-Wollongbar Quota Club's Arts, Craft and Garden Fair, Susan French (left) with club president Diana Cooper holding a decorated boot which is part of a campaign in support of an organisation lobbyng for more service for those with depression.

Music, craft, rugby, theatre and more

Rudest map: What Northern Rivers place names made the cut?

Bullshit Hill is on Australia's rude map.

We still can't believe that Blue Knob isn't on the list

Lismore roadworks to disrupt bridge traffic

Roadworks

Watch out for changed traffic conditions this weekend

Latest deals and offers

Priscilla is coming to Brunswick Heads

Northern Rivers gender illusionist Maude Boate (Michael Gates) promoting the upcoming screenings of Priscilla Queen of the Desert at the Brunswick Picture House.

Maude Boate will host two special screenings

Kanye West gets 'free reign' at VMAs

Kanye West has been let off the leash for the VMAs

Robbie Williams sings at manager's funeral

Robbie Williams and Lamar sang at the funeral of their manager

Twice as much Troy will please country music lovers

CATCH HIM WHILE YOU CAN: Singer Troy Cassar-Daley plans to take some time off to spend with family next year.

TROY Cassar-Daley is releasing a new album and book.

Top 5 in local entertainment this week

No Caption

Top 5 events in local entertainment this week

Fallskaraoke: Sing for your tickets

The Jezabels are an Australian indie rock band formed in Sydney in 2007. They consist of Nik Kaloper on drums and percussion, Samuel Lockwood on lead guitar, Hayley Mary on lead vocals and Heather Shannon on piano and keyboard.

The 2016/17 Falls Music & Arts Festival line-up has landed!

REVEALED: Pat Rafter's $18m Coast house on the market

Check out the photos of the Coast's most expensive property for sale

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.

Take a sneak peek at this $19m Whitsunday mansion

Mandalay House features a private helipad.

Mandalay is currently on the market with an asking price of $19m