News

Chris Hemsworth represents Australia in new tourism campaign

Chris Hemsworth will be the global ambassador for Tourism Australia's new campaign.
Chris Hemsworth will be the global ambassador for Tourism Australia's new campaign.

ACTOR Chris Hemsworth has been announced as the global ambassador for Tourism Australia's new campaign.

The new campaign will focus on the country's world-class aquatic and coastal experiences, which is a perfect fit for the actor, who owns a property at Broken Head with his wife, Spanish actress Elsa Pataky.

Tourism Australia Managing Director, John O'Sullivan said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would provide an authentic Australian voice to help tell the country's story globally.

"Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador," Mr O'Sullivan said.

"From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign."

Chris expressed his happiness at being a part of the campaign.

"In Australia you're surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us," he said.

"It wasn't a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up - that's the world I want them to be part of.

"I'm really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is."

Hangin' with the locals in my backyard… the real Jurassic Park!

A photo posted by Chris Hemsworth (@chrishemsworth) on

Topics:  australia, chris hemsworth, editors picks, tourism australia




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

RVC set to disperse vulnerable flying foxes

Flying foxes head out in search of flowers and nectar.

Bats "running riot and ruining our lifestyle" says Gulaptis

Police set to break up Northern Rivers logging protest

Githabul elders are protesting over logging set to start in the Donaldson State Forest near Woodenbong. Photo: contributed

A logging protest on the Northern Rivers has attracted police.

GALLERY: Beef Week babes grace the fashion catwalk

THE Northern Star is a proud sponsor of the Casino Beef Week Fashion Parade and this year's 2016 event held at the Casino RSM was a sold out success. Local businesses and community came together to showcase fashion, music and entertainment. Up and coming fashion designers along with Casino fashion houses featured a wide range of winter clothing and accessories modelled by locals with professional hair and makeup artists adding to the glamour of the night. Performances by the talented young dancers and singers ensured the 600 guests revelled in community spirit and fashionable fun.

The lingerie section wasn't quite what the guys had in mind

Latest deals and offers

Coastal development keeps young people on Northern Rivers

Wes Bale is a 27-year-old born and bred Lennox Head local who is an example of the demographic shift in the region.

Young Northern Rivers residents are looking closer to home

We’ve found 8 rentals available on the Northern Rivers

2/22 Sunnybank Drive, Ballina

It's obvious there is a rental shortage on the Northern Rivers