BYRON Bay's newest retail shop, Tigerlily, could not open quickly enough for shoppers.
The boutique swimwear store in Jonson St was swamped by enthusiastic bikini-lovers before officially opening on Saturday.
"The last couple of days we've literally had people trying to knock the door down to get in," national sales manager Beth Studerus said.
"They were desperate to buy bikinis before we'd even opened."
The Byron Bay Tigerlily store is the first of nine in Australia to have had local cultural and environmental surroundings incorporated into the shop's design.
"It's got more of a beach vibe to the others and we used a cooler colour palate," Ms Studerus said.
"The look and the feel is vintage, textured and eclectic.
"All our stores have unique designs but this is the first time we've gone out even further and tried to incorporate the location."
Ms Studerus said Byron Bay is an idyllic beachside location with substantial year-round foot traffic and thus the perfect spot for a Tigerlily outlet.
She said the town is "the closest location you could get to our aesthetic and our ideal customer".
"Byron is definitely us."
Tigerlily started out as a bikini design label but has expanded to stock dresses, shorts, pants, tops and accessories.
"We want to be a one-stop-shop," Ms Studerus said.
The company recently sent a team of designers to Morocco to gain inspiration for its Spring 2012 collection.
Bikinis and clothing currently in store have colour schemes and patterns which resemble traditional Moroccan clothing and architecture.
The unique styles caught the attention of Hannah Autas, who was up from Melbourne shopping at the weekend.
"The cute prints, nice colours and unusual styles and fabrics caught my eye," she said.
"The store is very well fitted out; it has a great interior and great stuff."
The Byron store also has a "chill-out space" with a table, lounges and chairs where boyfriends and husbands can rest their feet while their partners shop.