News

Biggest Loser star and Woolworths slammed for ad

Michelle Bridges has been slammed for appearing in a Woolworths ad putting down home gardeners.
Michelle Bridges has been slammed for appearing in a Woolworths ad putting down home gardeners.

A WOOLWORTHS ad on Facebook featuring fitness queen Michelle Bridges promoting frozen meals has misfired, with a social media backlash causing it to be removed.

The satirical ad showed The Biggest Loser star eating soil in vegetable garden in a misguided send-up which angry viewers interpreted as suggesting veggie gardeners were "freaks".

The 15-second version has since been made "private" on Youtube, while the 90-second version can be viewed here:

According to media website Mumbrella, the videos were posted to the Woolworths Facebook page on Wednesday morning, with a 90 second version so far generating more than 100 angry comments.

Sandra Porter posted a picture of her "beetroot munching daughter" in her vegetable garden, saying she was "Getting her gardening freak on! Disappointed Woolworths and Michelle Bridges!! Oh and we will never be shopping in your store EVER again!"

Phil Tannenbaum responded that the "Fresh Food People" mantra "should be retired forthwith. Apparently only freaks eat unprocessed fresh food"

While Emily J Rooney exclaimed "Wow, you have totally underestimated the intelligence of your audience. What a costly mistake!"

Topics:  biggest loser, editors picks, michelle bridges, woolworths




Woman rushed to hospital after crash near Lismore

Wyrallah Rd is closed after a car crash this afternoon.

Wyrallah Rd is closed in both directions after the car crash

10 things to do across Northern Rivers this week

Senior finalists represented Lismore in the 2015 Tamblyn Model Discovery Grand Final.

Film, theatre, music, tree planting and community activities

Latest deals and offers

Thy Art Is Murder are killing it

See Thy Art is Murder on their killer tour happening right now. Photo Contributed

We talk with Thy Art is Murder about touring, babies, and new music

Date announced for Prince tribute concert

A Prince tribute concert will take place later this year

Matt Damon is taking a break from acting

Matt Damon is taking a break to spend time with his family

Police foiled terrifying 1m plot to kidnap Katie Price

Police foiled a £1 million plot to kidnap Katie Price and her family

Kristen Bell's baby confession

Kristen Bell once pretended to be asleep when her baby woke up early

Have a Stoli Bolly and let's go darling!

THEY ARE BACK: Jennifer Saunders and Joanna Lumley in Absolutely Fabulous: The Movie.

Absolutely Fabulous, The Movie hits the screens

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

Massive residential 9-storey high-rise hit by delays

An artist’s impression of the eight-storey-high apartment complex that Bernoth Holdings wants to build in South Toowoomba, next to the City Golf Club.

Developer struggles to get approved high-rise development started