MELBOURNE emcee 360 has upped the stakes.
Falling and Flying was the follow-up release for 360 (Matt Colwell), whose debut LP, What You See Is What You Get was released in 2008.
Heading into his third release Colwell is raising the bar on what he hopes to achieve, naming Hilltop Hoods, Bliss N Eso and Drapht in his goal list on Twitter recently.
"To be honest, my goal is to take out the urban award at the ARIAs, which means I'll be up against the main players," Colwell tells Pulse. "They are going to be hard to beat but at the moment it's going pretty well; it's going to be a tough one."
But that's not the only goal on his list.
"My new list includes Falling and Flying going platinum and my old album going gold," he says. "Plus I want to buy my own apartment. I have to write my new list up though, I haven't done that yet."
Colwell's genre crossing sophomore landed in the ARIA charts at No.4 before slowly moving out of the top 50. With the release of the fourth single Boys Like You featuring Gossling, Falling and Flying has reappeared in the charts at No.11.
"It's been incredible actually," Colwell says of the response to the record. "It has been mostly positive from the start so I'm really happy."
After focusing on hip hop and rap on his debut, Colwell was keen to make a few changes on the follow-up, enlisting producer Styalz Fuego to ensure he got what he wanted.
"I started spending a lot of time listening to dance music, indie and electro and I realised it would be pretty sick with rap over the top of it," Colwell says. "So when I went in to record I said I don't want to have any rules with it. We can do whatever we want."
Expanding on his influences as a musician came about for differ- ent reasons.
"I'd sort of gotten over a lot of hip hop so I wanted to school myself on all the old Beatles music," Colwell says. "I bought the whole back catalogue and listened to a lot of The Presets as well."
Styalz is as well known for producing hip hop as he is dance music, so Colwell knew he'd be perfect for Falling and Flying.
"He can do everything," Colwell says. "He's pretty incredible actu- ally. He'd come up with a melody or I would and we'd just go from there. We had a really strong chemistry in the studio."
It wasn't only his musical influences that changed how Colwell finished his album.
Celebrating his birthday with Bliss N Eso in 2010 Colwell went go-karting after a few alcoholic beverages.
A friend was driving, but it didn't help.
The race was ended quickly as they crashed on the first corner, rupturing Colwell's pancreas and testicles.
The accident landed Colwell in hospital for three weeks and delayed the release of Falling and Flying by almost a year.
"The accident made me realise I'm not invincible," Colwell says. "I was partying pretty hard and it made me realise how lucky I am to be alive. I've stopped drinking now which I didn't do straight away, but the accident certainly made me think about it."
Colwell says he's on a "massive creative buzz at the moment" and is looking forward to heading into the studio as soon as he returns to Melbourne.
"Hopefully I'll have something out within two or three months," he says.
360 is headed to The Northern, Byron Bay on Saturday, February 4 (possibly with Gossling taking to the stage for Boys Like You). Tickets have sold out.